After years of anticipation, Rich Communication Services (RCS) is set to transform business messaging. With Apple’s 2024 announcement of native RCS support on iOS devices, the carrier networks interest is peaking and we’re witnessing a pivotal moment that bridges the notorious divide between Android and iPhone messaging.
What Makes RCS Different?
RCS significantly upgrades traditional SMS with features businesses need:
- Rich media sharing (high-quality images and videos)
- Interactive buttons and carousels
- Read receipts and typing indicators
- Message editing and deletion
- Operation over both mobile data and Wi-Fi
Unlike messaging apps, RCS comes natively integrated into Android and Apple devices—no downloads required, removing the final major barrier to adoption and paving the way for truly universal rich messaging.
Impressive Growth Projections
Industry analysts forecast extraordinary growth for RCS Business Messaging:
- 626% traffic growth between 2024-2028
- 929% increase in business spending during the same period
- 75% increase in RCS user base in Oceania by 2025, growing to 171% by 2028
Regional Adoption Timeline
For our core markets:
- Australia & New Zealand: Major carriers anticipated to implement RCS Business Messaging in late 2025
- Latin America: Already showing strong early adoption
Strategic Value for Businesses
RCS offers the perfect middle ground between SMS (universal but basic) and WhatsApp (feature-rich but requiring app installation). It provides enhanced customer experiences without forcing users to leave their native messaging app.
Our Commitment
At Modica Group, we’re strategically prioritising RCS development for 2026 to ensure our clients can capitalise on this technology as carrier support expands across our key markets.
While RCS traffic currently remains lower than SMS and WhatsApp Business, the growth trajectory is looking very promising. Now is the time to begin exploring how RCS can enhance customer communications and prepare for the rich messaging future that’s finally on its way!
